What comes to mind when you consider Hyundai, the South Korean automaker?
Five to ten years ago, most auto enthusiasts would associate Kia’s affiliate with concepts like cheap, secondrate, and undesirable. Simply put, cars made by Hyundai were not competitive with others makes. But everything is different now.
In a year of dismally depressed auto sales, in which [...]
The Challenge
“IT must be considered that there is nothing more difficult to carry out, nor more doubtful of success, nor more dangerous to handle than to initiate a new order of things” – Niccolo Machiavelli 1469
Three of the most common pitfalls when implementing CRM software are:
1. No vision of the potential gains.
Put the question to Orville [...]
What is SEO?
SEO stands for Search Engine Optimization. Why optimization? Almost all web sites are indexed by popular search engines such as Google, Yahoo and MSN, but most are not optimized for high rankings.
Before we get into how to optimize for rankings, it is important to remember that search engines are there to make it [...]
There are a number capabilities every sales organization must have to compete and win. Here are three advantages that a well designed CRM system will provide:
1. Help sales producers get more done. Every sales person needs to maintain a calendar, track contacts and keep notes. If these tasks are managed by an integrated system, information [...]
Uncle Tony lived in the country and never traveled. He had never even owned a car.
His grand children loved him and they brought him a brand new Ford Explorer. Tony would practice driving it around his field in lazy figure eights.
I went to visit Tony two years later and found the Ford in his barn [...]
In my experience, four variables separate high and low performing sales organizations. A well designed CRM system can add horsepower to all of these. In fact, when looked at carefully, one must wonder how any company can compete without an effective CRM system. Here’s the juice:
Focus – Investing time and energy in [...]
Ready, fire, aim. There’s never time to do it right, but always to time to do it over, etc..
Sure, we’ve all heard these and it is true: getting it right the first time is easier, cheaper and more profitable than doing a half-baked job, and then doing it all over. But implementing a CRM system [...]
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