CRM Magnet

One of the great, wondrous moments in a child’s life is seeing the powerful, mysterious properties of magnetism at work for the first time. In science class, a teacher would demonstrate magnetic power by taking a pile of iron filings and applying a magnetic force with a big red magnet. Magically, the iron shavings would organize themselves into a beautiful, flowing pattern that was a wonder to see.

Too often business teams have no consistent methods for managing workflow and serving customers. CRM tools are like applying a magnet to a sales organization: patterns emerge that maximize performance. And that is a wondrous sight for a business leader to behold.

By Chris Bright
© 2007 First Plan, Inc.