The General and CRM

A losing general enters battle and then seeks victory. A wise general achieves victory and then enters battle.

-- Sun Tzu

The lesson of Sun Tzu applies not only to war, but to business. Often, an executive launches a product or service and then
hopes that with enough time, sweat, money and luck, success will follow. A wiser approach is to develop a coherent plan to ensure success that can be understood and implemented by the team. A CRM system translates those seeds of an idea into assignments and tasks that guide a motivated team and bring in eager, happy customers.

By Chris Bright

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