The Challenge
“IT must be considered that there is nothing more difficult to carry out, nor more doubtful of success, nor more dangerous to handle than to initiate a new order of things” – Niccolo Machiavelli 1469
Three of the most common pitfalls when implementing CRM software are:
1. No vision of the potential gains.
Put the question to Orville [...]
Ready, fire, aim. There’s never time to do it right, but always to time to do it over, etc..
Sure, we’ve all heard these and it is true: getting it right the first time is easier, cheaper and more profitable than doing a half-baked job, and then doing it all over. But implementing a CRM system [...]

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