The CRM Framework:  Connect – Engage – Enrich®


CRM – done right – can powerfully improve your marketing, sales and customer service performance.

Unfortunately, in many companies these critical customer facing functions are designed with one eye closed.  When the focus is on one directional dynamics between supplier and customer, CRM performance is undermined.

How do you feel when you realize a salesperson is just “out to get you”?

The truth is your best prospects want to find you as much as you want to find them.  By designing your CRM tactics, methods and skills around win-win, two-way communications, you enjoy much better results.

The CRM Framework® insures maximum customer management effectiveness by building on key customer touchpoints and interactions.  Since the Framework is modular and scalable, it is adaptable to support continuous improvement and growth.

First Plan also offers our FourStar® Toolkit to ensure that every individual CRM system component delivers optimum performance.

What improvements are possible for your organization?  Please contact us today.

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