FourStar Toolkit®


Implementing CRM can be one of the most profitable moves a company can make.  However, great 
results require meticulous planning.  The FourStar Tool kit was developed to help clients avoid critical mistakes that can undermine CRM success.

Mistake #1: Focus on software instead of improvement: Before a penny is spent on software, system purpose
and payback need to be understood. FourStar focuses on business performance, not on just software and data.

Mistake #2: Poor integration. Disconnected solutions can create more work and confusion, not less. FourStar ensures that all CRM framework components are designed to work together, avoiding conflicts and delivering the best possible results.

Mistake #3: Failure to address human factors: Changing how people work, even for the better, requires planning. FourStar addresses all the human factors to win user adoption.

Mistake #4: Paving the goat path. Being a bit more efficient in low-value activities should not be your goal. FourStar will highlight and deliver powerful gains in high-value outcomes.

What improvements are possible for your organization?  Please contact us today.


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